JAD Operation Plan
2025 - 2026
Executive Summary
DineFix's business and operational strategy for managing and growing the JAD app's operations during the first year of its implementation is outlined in this document. The plan highlights a phased approach to onboarding, operational setup, marketing, IT infrastructure, and financial management to achieve significant growth, expanding from 50+ points of sale (POS) in April 2025 to 650+ points of sale (POS) by March 2026.
Team Profiles
DineFix Projects: Proven Excellence
With a track record spanning multiple successful ventures and diverse culinary concepts, DineFix has demonstrated exceptional capability in managing complex food service operations. Our team has consistently delivered operational excellence.
This extensive project plan showcases our expertise in:
Operational Leadership
Successfully managing teams of 50-120+ staff members across different concepts
Infrastructure Development
Implementing central kitchens and efficient operational frameworks
Quality Management
Maintaining consistent service excellence and product quality across all ventures
DineFix Projects
1
FAUCHON Café
Successfully established and managed operational workflows, overseeing a team of 50+ staff and achieving operational efficiency across multiple outlets.
2
Joe's Café
Developed brand expansion strategies and operational excellence, including the setup of a central kitchen to streamline operations and manage a team of 75 staff members.
3
Real Madrid Café
Handled high-profile collaboration, ensured quality standards, and managed operations for high-volume customer engagement.
4
Now Café
Designed and implemented operational frameworks, ensuring consistency and maintaining service quality.
5
Sammach Souk Al Bahar
Managed end-to-end restaurant operations and customer satisfaction, with a focus on enhancing supply chain coordination.
6
Four Brothers Burgers
Streamlined kitchen operations and enhanced brand value, leading to a 20% increase in operational efficiency.
7
Burj Alhamam
Specialized in handling premium dining experiences, managing a team of 100+ staff across various functions.
8
Romano's Macaroni Grill
Improved operational efficiency and guest satisfaction through enhanced workflow management and staff training.
9
Café Pouchkine
Focused on quality management and customer engagement, established a central kitchen to enhance production and consistency while leading a team of 80+ staff.
10
Wahaj Restaurant
Led the conceptualization and execution of a signature dining experience, including the creation of a fully equipped central kitchen and managing 120+ staff to ensure excellence.
Key Objectives
Operational Setup
Establish a fully functional office and IT infrastructure to support JAD app operations
Cloud Kitchen Onboarding
Develop and implement a streamlined process for onboarding cloud kitchens
Delivery Coordination
Establish partnerships with delivery companies and define service-level agreements
Growth and Expansion
Achieve significant growth in points of sale, from 50+ in April 2025 to 650+ by March 2026
POS Growth Projections
1
2
3
4
5
1
April 2025
50+ POS operational
2
June 2025
150+ POS operational
3
September 2025
250+ POS operational
4
December 2025
450+ POS operational
5
March 2026
650+ POS operational
Phase 1: Initial Setup
1
Office Setup
Timeline: February 1-10, 2025
Finalize office location, acquire equipment, and set up workspace
2
Data Collection from JAD
Timeline: February 1-8, 2025
Collect and validate client and cloud kitchen data
3
Agreement Structure Development
Timeline: February 1-15, 2025
Draft and review agreements for cloud kitchens and delivery companies
4
Risk Management
Develop & establish an action plan for risk management
5
Quality Assurance
Establish Quality assurance procedures for each department
Initiate Risk Management Plan
Operational & Supply Chain Risks
- Potential Issues: Delays in order processing, staff shortages, and quality inconsistencies.
- Mitigation: Develop SOPs, maintain backup resources, and conduct regular staff training.
- Potential Issues: Supplier delays, inventory shortages, and logistics disruptions.
- Mitigation: Establish multiple supplier contracts, implement inventory alerts, and review logistics performance quarterly.
Delivery & Logistics Risks
- Potential Issues: Late deliveries, driver shortages, and vehicle breakdowns.
- Mitigation: Optimize route planning, maintain a driver backup pool, and conduct vehicle maintenance checks.
- Potential Issues: Delays in material dispatch, incomplete deliveries, and coordination issues with third-party providers.
- Mitigation: Strengthen logistics partnerships, implement tracking systems, and conduct regular performance reviews.
Customer Experience & Service Risks
- Potential Issues: Unresolved complaints, poor response times, and system errors.
- Mitigation: Implement a robust CRM system, train customer service staff, and establish escalation protocols.
- Potential Issues: High complaint volumes, inconsistent resolutions, and low satisfaction scores.
- Mitigation: Increase staffing during peak hours, enhance training programs, and implement real-time monitoring of service quality.
Financial & Payment Risks
- Potential Issues: Budget overruns, revenue shortfalls, and fraud.
- Mitigation: Monitor expenses, conduct regular financial audits, and enforce strict transaction oversight.
- Potential Issues: Canceled orders after delivery, leading to financial losses.
- Mitigation: Implement pre-payment systems for orders. Set clear cancellation policies with penalties for last-minute cancellations. Automate refund verification processes to ensure transparency.
Quality Assurance Department
1
Cloud Kitchen Operations
Regular food quality audits for hygiene, safety, and consistency. Monitor adherence to preparation, packaging, and delivery standards Conduct monthly staff performance reviews.
2
Supply Chain Management
Conduct quarterly supplier audits for quality and timely deliveries. Weekly inventory accuracy checks and restocking efficiency Evaluate logistics for timely material dispatch.
3
Delivery Operations
Track on-time delivery rates to minimize delays Conduct regular driver training for customer interaction and order handling. Analyze weekly complaints and resolutions.
4
Customer Support
Monitor response times for prompt customer issue resolution. Audit the handling of high-priority issues. Review customer feedback trends and implement corrective actions.
Supplier Agreements and Product List
1
Identify Local Suppliers
Research and shortlist suppliers for key products needed by cloud kitchens
2
Review Terms
Evaluate pricing, delivery schedules, and quality assurance
3
Finalize Product List
Create comprehensive list of products for cloud kitchens
4
Create Supply Chain Workflow
Ensure timely deliveries and efficient operations
Supply Chain Workflow
Order Placement
• Cloud kitchens and restaurants place orders for raw materials through the JAD platform.
Inventory Management
• Cloud kitchens provide daily updates on stock levels.
Order Processing
Supply chain teams confirm and prepare orders.
Order Tracking
Logistics team delivers orders to cloud kitchens and restaurants.
Cloud Kitchen Onboarding
1
Identify Partners
March 1-10, 2025: Identify potential cloud kitchen partners and evaluate their capabilities
2
Develop SOPs
March 11-20, 2025: Develop SOPs for food safety, hygiene, packaging, and delivery
3
Menu Development for Cloud Kitchens
Design menus tailored to customer preferences and market trends, Incorporate healthy options, including high-protein and collagen-rich dishes, Emphasize the use of locally sourced ingredients to support sustainability.
4
Finalize Agreements
March 15-31, 2025: Finalize agreements with kitchens to be ready by April 1
5
App Testing and Training
March 21-31, 2025: Conduct app testing and training sessions for on-boarding
Cloud Kitchen On-boarding Steps
1
Identify & Evaluate Cloud Kitchens
• Select cloud kitchen partners located within areas covered by the delivery company to ensure seamless operations.
• Assess kitchen capabilities, infrastructure, and adherence to required standards.
2
Develop Operational Standards (SOPs)
• Establish SOPs for food safety, hygiene, and kitchen operations.
• Define clear guidelines for packaging and delivery processes to maintain product quality.
3
Generate a Comprehensive Checklist
• Cover all legal, operational, and infrastructure requirements, such as licenses, certifications, and necessary equipment.
4
Schedule & Conduct Partner Meetings
• Organize meetings with kitchen operators to review terms, finalize agreements, and align expectations.
• Include discussions about compliance with brand standards and delivery coverage.
5
Menu Development
• Design a nutritional menu featuring extra protein, high-protein, and high-collagen items.
• Focus on using locally sourced, high-quality ingredients to ensure freshness and community support.
• Offer customizable options, including vegan, gluten-free, and low-calorie dishes, to meet diverse customer needs.
• Ensure all dishes align with brand quality through collaboration with chefs and nutritionists.
6
Develop & Distribute Training Materials
• Create training manuals and app usage guides tailored for kitchen staff.
• Include detailed instructions on SOPs, packaging, and delivery protocols.
7
Conduct Operational Readiness Simulations
• Test the entire order process, from kitchen preparation to delivery, under real-world conditions. • Ensure the app and delivery systems function smoothly across the designated areas.
8
Finalize Agreements
• Confirm agreements between JAD Company and cloud kitchens, ensuring all operational and financial terms are aligned.
• Verify that all kitchens comply with required standards and delivery coverage zones.
9
Monitor & Evaluate Readiness
• Evaluate the performance of cloud kitchens during the simulation phase.
• Implement feedback systems to identify and address potential issues before the launch.
IT Infrastructure Setup
1
Team Recruitment
Recruit IT & Networks team
2
Local Network Setup
Set up LAN cables, switch, server & all related software
3
Equipment Purchase
Purchase and setup PCs, laptops, printers, projectors, and screens for all operation departments
4
Communication Setup
Set up CISCO phones & soft phones for customer care, sales & local comms
5
ERP System Setup
Set up ERP system (CRM, HR, Finance)
6
DineFix IT & JAD IT Coordination
DineFix IT team will coordinate their daily tasks with JAD's IT team ( reporting , down-time , ETC )
OAPs: Customer Support
1
SOPs for Complaint Handling
Create a process for escalating issues in a tiered manner to quickly resolve them
2
Feedback Loops
Track customer satisfaction using CRM tools
3
Address Recurring Problems
Analyze feedback to identify and resolve recurring issues
Delivery Coordination
Review Contracts
March 1-10, 2025: Review contracts and define service-level agreements (SLAs)
Test Delivery Cycle
March 21-31, 2025: Test delivery cycle for JAD partners in JAD app
Delivery Zone Definition
Primary Delivery Zone
Identify the primary delivery zone starting at H49V+335, Al Khalidiyyah, Jeddah 23423, Saudi Arabia
10 km Radius
Establish a 10 km radius around the zone to ensure optimal delivery times and coverage
Align with Points of Sale
Align the delivery coverage with the initial 50+ points of sale to ensure seamless operations at the kickoff stage
Evaluate Population Density
Evaluate population density and customer demand within the defined zone
OAPs: Delivery Operations
Delivery Operations Monitor
Use delivery tracking software to assign orders and monitor efficiency. Arrange training sessions for drivers to learn about food handling and customer interaction.
Third-Party Management
Establish SLAs with delivery partners to establish benchmarks for time and quality.
Phase 1 Next Steps
1
Finalize Agreements
Complete all necessary agreements with cloud kitchens, delivery partners, and suppliers
2
Action and Tracking Plans
After Finalize Agreements stage, DineFix will develop detailed action plans for each department
3
Begin Onboarding
Start the process of onboarding cloud kitchens and training delivery personnel
4
Prepare for Launch
Conduct final tests of the JAD app and all operational systems before the official launch
5
Prepare for Marketing Campaign Launch
Initiate the awareness campaign in Jeddah to build anticipation for the JAD app launch
Phase 2: Growth and Expansion (July 2025 - December 2025)
Expanding POS & Man Power
Target: 450+ points of sale by December 2025
Implement new POS with scalable agreements & Expand our team accordingly
Enhancing Customer Experience
Establish loyalty programs and promotions
Use customer feedback to improve service quality & service level
Expansion of Delivery Area
Extend the coverage to additional areas in Jeddah
Optimize routes for faster delivery
Technology Upgrades
Adapt app features based on user feedback
Use data analytics to gain operational insights
Phase 3: Year-End Milestone (January 2026 - March 2026)
1
2
3
1
Complete Operational Expansion
Achieve 650+ sales points by March 2026
2
Market Domination Strategy
Establish partnerships with key kitchen operators
3
Preparation for Year 2
Examine operational shortcomings and formulate growth strategy for 2026
Reporting Framework
Monthly Reports
Operational Performance Report
Content: Cloud kitchen compliance, delivery efficiency, and customer feedback summaries, audit report, competitor report, menu engineering, consumption report. Submission: 5th of every month.
Supply Chain Report
Content: Inventory levels, supplier performance, and restocking activities, par level report. Submission: 5th of every month.
IT Systems Report
Content: Uptime metrics, technical issues resolved, and bug fixes. Submission: 10th of every month.
Finance Report
Content: Monthly sales, budget adherence, and revenue trends, KPI #of transactions, audit report, cost review report, discount report, cost request form. Submission: 10th of every month.
Marketing Reports
Content: Campaign performance, number of app downloads, cost of campaigns, promotions report. Submission: 10th of every month.
Customer Service Report
Content: service level, quality assurance, customer feedback. Submission: 10th of every month.
Quarterly Reports
1
Comprehensive Operations Review
Content: Aggregated KPIs for delivery, customer satisfaction, and supply chain performance.
Submission: 15th of the first month of each quarter.
2
Strategic Insights Report
Content: Recommendations for process improvements and updates on quarterly goals.
Submission: 15th of the first month of each quarter.
3
Financial Overview Report
Content: Revenue vs. expenses, cost trends, and profit margins.
Submission: 20th of the first month of each quarter.
Yearly Reports
Annual Operational Summary
Content: Yearly performance metrics, achievements, and challenges.
Submission: March 15, 2026.
Growth Analysis Report
Content: Expansion progress, customer satisfaction trends, and strategic recommendations.
Submission: March 15, 2026.
Annual Financial Report
Content: Yearly profit and loss, ROI analysis, and budget planning for the next year.
Submission: March 15, 2026.
Jad Marketing Plan
From Teaser to Launch
Target Audience and Segmentation
Youth
Seeking convenient and unique meal options.
Families
Looking for home-cooked meals for quality and variety.
Foodies
Exploring local, authentic flavors.
Expats and foreigners
Searching for authentic Saudi dishes.
Marketing Strategies
1
Teaser Campaign
Build curiosity with teaser videos, mystery countdown posts, and QR code ads.
2
Launch Campaign
Drive app downloads with paid ads, influencer collaborations, and interactive content.
3
Post-Launch Campaign
Retain users with loyalty programs, "Kitchen of the Month" promotions, and personalized recommendations.
Marketing Funnel Analysis
1
2
3
4
5
1
Awareness
Teaser ads, influencer mentions, billboards
2
Interest
Launch event, engaging content, app install ads
3
Consideration
Promos, booth activities, testimonials
4
Conversion
First-time orders, discounts, easy checkout
5
Retention
Loyalty programs, personalized offers
Timeline
1
February - Early March
Finalize brand identity, develop creative assets, sign up influencers
2
Mid-March - Early April
Launch teaser campaigns, distribute QR codes, gather pre-registrations
3
April (Soft launch Month)
Roll out launch campaigns, execute on-ground activation events
4
July Onwards
Monitor and optimize campaigns, introduce retention campaigns
Key Performance Indicators (KPIs)
Teaser Phase
Social reach, impressions, pre-registration sign-ups
Launch Phase
App downloads, first-time orders, social content engagement rates
Retention Phase
Repeat order rates, churn rate (users stopping app usage)
Teaser Campaign Details: Focusing on Offline Marketing
Our teaser campaign combines digital and offline strategies to create buzz for JAD's launch in Jeddah. We'll use social media, a pre-registration landing page, billboards, and QR codes to pique interest.
Launch Campaign: Digital Marketing Focused
Paid Ads
Target keywords on Google Ads. Tailor social media ads to audience segments.
Influencer Collaborations
Partner with 5-10 local influencers for unboxing experiences and app showcases.
Interactive Content
Run polls, share behind-the-scenes videos, and host live Q&As with chefs.
Pre-Teaser Phase Timeline
Week 1 (Feb 1-7)
Finalize brand identity and develop landing page.
Week 2 (Feb 8-14)
Design creative assets for teaser campaigns.
Week 3 (Feb 15-21)
Set up ad accounts and define audience segments.
Week 4 (Feb 22-28)
Finalize billboard locations and distribute QR code stickers.
Teaser Phase (March 1-25)
1
Week 1 (March 1-15)
Launch teaser posts.
2
Week 3 (March 15-21)
Post countdown stories and promote pre-registration discounts.
3
Week 4 (March 22-25)
Announce launch date and send reminders to pre-registered users.
Launch Phase (April 1-30)
Week 1: App Launch
Announce across platforms. Begin influencer campaigns.
Week 2: Activation Events
Set up booths in high-traffic areas. Offer rewards.
Weeks 3-4: User Stories
Share reviews and success stories. Push promo codes.
Post-Launch Phase (July - Ongoing)
1
2
3
4
1
Launch Loyalty Program
2
Feature "Kitchen of the Week"
3
Monitor Campaign Performance
4
Run "Refer-a-Friend" Campaign
Tools and Platforms
Ad Management
Facebook Ads Manager, TikTok Ads, Snapchat Ads
Analytics
Google Analytics, app analytics tools
Collaboration
Trello or Asana for task tracking across teams
Awareness Stage KPIs
Social Media Metrics
Impressions: 500K+, Reach: 250K+, Engagement Rate: 3-5%, Video Views: 50-70% completion
Offline Metrics
Billboard Impressions: 250K+, QR Code Scans: 10K+
Social Media Ads
Reach: 750K+, Click-Through Rate: 2-4%
Interest Stage KPIs
Landing Page Metrics
Visits: 20K+, Time on Page: 1-2 minutes, Bounce Rate: <60%
App Store Metrics
App Page Visits: 50K+, Conversion Rate: 25-30%
Consideration and Conversion KPIs
1
2
3
4
1
Pre-Registrations
2K users, 20-25% conversion rate
2
Downloads
1.5K in the first month
3
First-Time Orders
10K in April, 15% conversion rate
4
Promo Code Redemptions
Within the launch campaigns
Post-Launch KPIs
1
Retention Stage
40% repeat orders, 2.5 orders per user in 60 days, 30% loyalty program enrollment
2
Advocacy Stage
4.5+ star app rating, 500+ positive reviews, 5,000 user-generated posts
3
Referral Program
5,000 new users from referrals
Marketing Tactics: Pre-Launch
Compelling Landing Page
Engaging headline, incentives, countdown timer
Social Media Ads
Carousel ads, re-targeting, interactive content
Influencer Hype
Mystery menus, branded hashtags, challenges
Launch Campaign Tactics
1
Influencer Launch Content
App usage videos, promo codes, livestreams
2
Search Ads
Target relevant keywords on Google and App Store
3
Exclusive Offers
Tiered discounts, free delivery, personalized recommendations
4
Activation Booths
Eye-catching setups, instant rewards, games
Post-Launch Strategies
Loyalty Program
"Jad Rewards" with points for orders, redeemable for meals or discounts
Referral Program
Dual reward system, gamified leaderboard, social media contest
User Advocacy
In-app review prompts, feature happy users, share chef stories
Conclusion
DineFix's ability to effectively manage and grow JAD's operations is demonstrated in this business plan, The successful first year of operations can be assured with a clear roadmap, defined metrics, and collaborative input from departments heads.
Clear Roadmap
Phased approach to implementation and growth
Defined Metrics
Specific targets for POS growth and operational milestones
Collaborative Input
Involvement of all departments heads in planning and execution